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Business Program-Booth Camp:Trade Show Strategies
Wednesday March 24, 2010
6:30 PM to 8:30 PM
PROGRAM RM (150)
Calling all Crafters & Exhibitors!

Wake Up & Shake Up Your Trade Show Experience!

Nancy Frede, Frede Enterprises, LLC will help you create winning partnerships with customers and the trade show organizers.

Why attend?
  • Get direction!  Drive more qualified traffic to your booth
  • Get noticed!  Maximize your exposure to attendees – before, during and after the event
  • Get dollars!  Turn leads into qualified customers.
  • Get loyalty!  Enhance customer trust with relationship rapport
  • Get the best!  Attract the ideal customer
  • Get a good name!  Build credibility with your message at the show 
Topics to be covered in relation to today’s economic conditions:
  • Finding new customers
  • Selling to your customers
  • Obtaining referrals from other exhibitors
  • Introducing new products
  • Publicizing a product or project 
  • Building awareness and share-of-mind
  • Entering new markets
  • Producing demonstrations
  • Educating customers/prospects
  • Following competition
  • Shortening the sales cycle
  • Supporting your organization
Nancy Frede has over 30 years of advertising, booth and sponsorships and event sales/marketing experience including over 15 years working with newspapers as an Ad Director, classified manager and sales rep. Nancy is and instructor at Post University. She has created job fairs for ctjobs.com and Senior Fairs for the Record Journal.  Nancy is a current member of ASAE and a Past Member of the ASAE Marketing Section Council.

         

  




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